6 Things You Should Be Doing to Leverage Your Audience

6 Things You Should Be Doing to Leverage Your Audience

One of the best parts about blogging is that it is a two-way conversation.  It’s not just about what you have to say, it’s about the feedback your readers can leave you.  It’s about creating a dialogue with your readers, amongst them, and within your community as a whole.

Invite them to comment. Readers have something to offer you, too.  You might be an expert in your niche, but many of your readers have great insights to offer you to complement your own writing and knowledge.

Always be open to taking questions. Running a beauty blog naturally creates an environment where questions can be asked, and I love to answer them.  It gives me purpose and cements the blog and myself as someone readers can go to for the knowledge and answers they want.  Even if I don’t know the answer, I can still refer them to another source, or another reader might have the answer.  One way to do this, specifically, is to have a weekly/monthly Q&A session.

Get their honest feedback. Your audience is likely a major reason why you blog.  You should want to serve them better, and the best way to do this is to get some real feedback about your performance, the blog itself, what they like, what they’d like to see in the future, etc.  You can create surveys using a variety of third-party services, plugins, etc., and then allow readers to submit them anonymously, so you can get the best feedback possible.

Get three more tips on leveraging your audience!

Don’t be afraid to ask them a question. If you’re looking for information on something, need advice on an issue (e.g., I’ve asked my readers how to cope with acne-prone skin), or whatever, ask them!

Offer your readers a way to participate. You should be open to featuring reader-generated content on your blog, whether it is as simple as an image or a product review.  It is a great way to highlight fresh content, but it can also help supplement content when you need to.

Take requests, listen to suggestions. It is important to keep a running list, whether written or ingrained on your brain, about the different articles, topics, products, what-have-you that your readers would love to see you cover in the future.  These present excellent ways to gather up ideas for those periods of time where your creativity well is running on empty.  It also satisfies your readers on two levels:  1) they know you’re listening; 2) you provide them with what they want.

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